When the advertisement that brought together the Mahanayak of India, Amitabh Bachchan and his daughter Shweta Bachchan Nanda for the first time dropped in just a few hours ago, we were left with warm and fuzzy emotions after seeing the two on our screens for the first time.
But, although the one-and-a-half minute presentation was immensely liked by us, a certain organization that is a part of our society, namely All India Bank Officers’ Confederation, which reportedly is a 320,000-member-strong entity, has been left feeling all the wrong kind of emotions after they saw the jewellery brand commercial in question.
Take a look at that ad right here:
T 2870 – Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !! pic.twitter.com/7Jes2GDPBo
— Amitabh Bachchan (@SrBachchan) July 17, 2018
Speaking about the same, Soumya Datta, the head of the organizatio, said that the theme, tenor and the tone of the advertisement was “disgusting, derogatory, to say the least, and is aimed to create distrust in the banking system, for pure commercial gain.” and the brand has been accused of “casting aspersion and hurting the sentiments of millions of personnel”
To which, the brand replied saying that, “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point, we have intended to generalise the bank officers at large,”
The except that you read above is from a letter that was written by the brand to Datta. The letter further reads that, “Please accept our unconditional disclaimer for the same. We shall within three working days from today add ‘characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,”
What’s your take on this? Let us know!
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