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Soorma: THIS brand becomes a partner with Diljit Dosanjh’s next!
Premium edible oil brand, Oleev Health, has partnered with the much-awaited movie, Soorma, a Sony Pictures Networks India production, which is a biopic on the life of the famous Indian International Hockey player and Arjuna Awardee, Sandeep Singh.
The association with the movie Soorma is a major step forward for Oleev Health, which is already viewed as an emerging competition to other mainstream healthy oil category, for establishing itself as a strong health and fitness brand amongst the youth, young adults, health enthusiasts, and aims to attract potential customers with the benefits of using olive oil in daily diet.
“We are very happy with the association and wish the movie would be a blockbuster. The movie and the brand complement each other for being associated with health, fitness and active lifestyle. Soorma is based on a real story and is rooted in strength of our national hero and star hockey player, Sandeep Singh, whose determination and grit helped him bounce back from paralyses to be back in National Team. These aspects of the movie go in word and spirit with our brand’s image which is too rooted in promoting healthy eating ,fit and active lifestyle. With the association, we can claim Oleev Health to be Health ka Soorma,” said Mr. Akshay Modi, Executive Director, Modi Naturals.
The production house and the star-cast too are excited about the collaboration. One of the members of the cast and crew of Soorma was reportedly quoted saying that, “This is a welcoming partnership and our movie goes well with the brand’s image. We were looking for a partnership with a brand which is representative of substance and determination, and at the same time, is serious about health and fitness, something the movie embodies. Oleev Health represents all that and is an ideal partner for the movie “Soorma” ”,
Packed with the right ratio of Omega 3-6-9 fatty acids, along with Oryzanol, which enhances blood circulation within the body and keeps bad cholesterol levels at bay, Oleev Health is loaded with cardizymes which reduces the risks of heart diseases and helps keep your heart healthy and young. The product also has a good combination of refined rice bran and refined canola Oil which keeps the heart ticking. Oleev health also is best suited for frying needs for cooking and its health properties don’t get affected even at high cooking temperatures.
The olive oil brand is known for its blended oil portfolio and premium products at value for money pricing. Focusing much on innovation and streamlining distribution, Oleev Health is selling in pan-Indian cities and is available at emerging regional markets. The brand is challenging the dominion of longer running products and making its own mark in the Rs 2000 crore market.
The movie Soorma is starring Diljit Dosanjh, as Sandeep Singh, and Tapsee Pannu as lead actress and is set to release on 13th July 2018.
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