Sonakshi Sinha gets the US stock markets ringing!

As the highly anticipated 18TH edition of IIFA Awards 2017, to be held from 13th – 15th July 2017 descends on the captivating city of New York, Sonakshi Sinha commences its festivities by ringing in the Nasdaq stock exchange bell at Times Square, thus marking the globalization of Indian cinema.

 View images from Sonakshi’s Instagram account right here:

What an honour ringing the closing bell at @nasdaq! A first of its kind experience as we kicked off the @iifa festivites in #newyorkcity today… always a pleasure!

A post shared by Sonakshi Sinha (@aslisona) on Jul 12, 2017 at 9:19pm PDT

Also, view this short promo video right here:

Also present at the prestigious event were members of Nasdaq along with IIFA’s founders Mr. Andre Timmins and Mr. Sabbas Joseph, along with the directors of Wizcraft International, the producers and creators of the IIFA movement.

Commenting on the occasion, Sabbas Joseph, Director- Wizcraft International, the producers and creators of the IIFA movement says, “Given IIFA’s multi-faceted nature, we are pleased to ring in the 18th Edition of IIFA Weekend And Awards at the Nasdaq Stock Market Bell ringing ceremony. We are thrilled to bring in India’s biggest and most spectacular global celebration of cinema and we can’t wait for IIFA to take over the City of New York and America.”

International Indian Film Academy (IIFA) especially rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers.

 The 18th edition of the IIFA Festival New York is presented by Lycamobile in association with McDonalds. The highlight of the Eros Now IIFA Weekend is the NEXA IIFA AWARDS powered by VIVO.