Here’s how Rajinikanth’s Kaala is going the Tiger Zinda Hai way!

Quite recently, we have begun noticing a yet another trend that seems to be on its way of becoming a staple in the promotional and marketing campaign of every big budget film out there, which is that of releasing their own custom Twitter emojis for the same.

Within the past 12 months or so, we have seen the makers of Tubelight, Tiger Zinda Hai and Jab Harry Met Sejal do the same as and when the release of their respective films were nearing their release. And now, none other than our very own Thalaivaar, Rajinikanth has joined that list as his film, Kaala, is all set to get it’s own custom Twitter emoji!

While announcing the same, Twitter, quite excitedly, tweeted out the following:

Get ready to celebrate #Kaala with a custom emoji on Twitter. Tweet in Tamil, Telugu or Hindi and use the hashtag #காலா, #కాలా or #कालाकरिकालन to see it appear! pic.twitter.com/gg77OLgJlz

— Twitter India (@TwitterIndia) May 28, 2018

Now, isn’t that exciting?

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