Watch: Phillauri promotion with 3D Projection Technology excites viewers at the plexes

The makers of Phillauri starring Anushka Sharma and Diljit Dosanjh have taken technology to an all new level to market their film! Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios had installed 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country. This is the first time ever that 3D Hologram projection was used to promote a film in India.

The team Phillauri has installed the 3D Hologram across key multiplexes during the long release weekend of Badrinath Ki Dulhania, to capture the maximum youth footfalls which this innovation deserved. Shashi was seen having fun interactions with audiences and left a smile on the face of the consumers. Here is the link to one of the videos of the installation from Malad, Mumbai

3D Projection is an extremely new concept and the technology has been extremely effective in communicating the friendly ghost which appears and disappears at will has a fun personality.

Phillauri releases in theatres on March 24.