Why Batti Gul Meter Chalu could be a success at the box-office?

Shahid Kapoor, Yami Gautam and Shraddha Kapoor are gearing up for their upcoming film, Batti Gul Meter Chalu. As the trailer and the dialogue promos may have given it away, the plot is based in Tehri, Uttarakhand and how the citizens of the city continue to be haunted by multiple electricity problems and plagued with outrageous bills. There are a lot of reasons why this film could click with the audiences at the ticket windows.

Firstly, it’s a subject that’s both relatable and relevant. After highlighting the issues with regards to sanitation in Toilet: Ek Prem Katha, Shree Narayan Singh essays a yet another satirical take on electricity this time.  In urban areas too people are very familiar with these problems, it’s surprising no filmmaker decided to address this subject yet.

Secondly, it has Shraddha Kapoor who is the most talked about actress after the success of her film Stree, which has just entered the 100-crore club and turned out to be the most profitable film of 2018 so far. It has Shahid Kapoor, following up to the gigantic Padmaavat, and both the Kapoors together after four years since Haider. This is a jodi that should deliver enough bang for your bucks.

Lastly and most crucially, it has a fierce and entertaining courtroom battle woven in the narrative. The David v Goliath structure, adopted in the Jolly LLB films, finds a place here too. An amateur pitied against the accomplished. This one is played by Yami Gautam, and it’s refreshing to see her in a well-carved out role (at least the promo suggests so). Often reduced to being a damsel-in-distress perpetually assaulted, raped and of course, killed, this is one character Gautam has all the chances to nail. And of course, Shahid’s 3 and-a-half minute monologue that he shot for in one single take. Let’s see whether it can recreate the magic of the one in Haider or not.

The film opens in the cinemas on September 21.

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