Today, Switzerland Tourism announced the launch of their new campaign for the year 2018-19 with its brand ambassador, Ranveer Singh. The campaign highlights Ranveer’s finest experiences from his recent trip to the Lake Geneva region, which includes the cities of Montreux and Lausanne.
Ranveer Singh, the new-age, flamboyant poster-boy for old-world romance has a strong connect with Switzerland, immortalized as the most romantic destination for millions of Indians. As the face of the brand, Ranveer Singh, has shown us all its facets — romance, adventure, culture, gastronomy, and wellness. Ranveer takes India on a virtual tour of Lake Geneva in the ad campaign and shows everyone why he is #inLOVEwithSWITZERLAND. The infectious enthusiasm with which Ranveer shot the ad, makes everyone’s inner traveler want to plan a trip to Switzerland right away.
Check it out right here:
“I am completely in awe of Switzerland. With each visit, I get to see different elements which makes me realize why this country is the perfect holiday destination that should be on every travelers’ bucket-list. This campaign beautifully portrays the Lake Geneva region and all that it has to offer. I would like everyone to experience this country the way I have so I have done a recap of my favorite moments in Switzerland. So, pack your bags and get ready to take-off,” said Ranveer Singh, the first Indian ambassador for Switzerland Tourism, while describing the campaign.
The film, which can be viewed on MySwitzerland.com/RanveerSingh, features Ranveer taking viewers through some of the most beautiful places to visit, be it Lausanne, Montreux, Château de Chillon, Lavaux Vineyards, Chaplin’s World, Olympic Museum, Queen’s Studio and Glacier 3000, among others. Ranveer is also seen soaking in the beauty and scenic views of the Swiss Riviera.
Furthermore, viewers can also catch a glimpse of the special ‘Ranveer on Tour’ train on the Golden Pass Line, now available for the world to hop on to. A special train was launched in Switzerland during his last trip as a tribute to his contribution to tourism promotion of Switzerland.
Does the video that is mentioned above incite the inner traveling bug in you? Let us know!
Stick to this space for the latest in Bollywood!