Sidharth Malhotra to endorse a female cosmetic brand for a cause!

Actor Siddharth Malhotra is all set to endorse a female cosmetic brand making him the first ever male celebrity in the face of a makeup campaign. Well, the actor is endorsing it for a cause which will draw the attention to the cruelty-free philosophy of MyGlamm.

The actor, however, liked the tongue-in-cheek approach of the brand. Talking about it, he said, “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours.”

On the work front, Sidharth Malhotra is currently shooting for the Prashant Singh’s directorial Jabariya Jodi with Parineeti Chopra, which is scheduled to release on May 17, 2019. Apart from this, he will also be starring in Captain Vikram Batra’s biopic and Milap Zaveri’s Mar Jawaan.

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