Hrithik Roshan Launches New Rado HyperChrome Collection

Rado, the Swiss watch brand known for its innovative use of design and materials, unveiled the new Rado HyperChrome collection with global brand ambassador Hrithik Roshan.

Sporting a Rado watch from the new collection, brand ambassador Hrithik Roshan stated, ‘Being a timekeeper and a watch aficionado myself, I feel excited to launch the new HyperChrome collection by Rado. The brand has been an important catalyst in making watch industry smart, relevant and chic. I feel ecstatic to be a part of this new collection and congratulate Rado on setting a new benchmark in the watch industry. This innovative range is my personal favorite because every timepiece reiterates my personal sense of style.”

Rado CEO Matthias Breschan expressed his pleasure with the launch and said, “I feel delighted with the launch of the new HyperChrome collection. Through these timepieces, Rado has once again shown its ultimate dedication to creativity and innovation. With the belief of pushing itself to challenge the boundaries of traditional watchmaking, Rado has successfully mastered the art of innovative materials and technology, resulting in the creation of pieces that were once believed to be impossible. With their new collection, Rado has set a benchmark by launching their signature all day, every occasion timepiece.”

The HyperChrome collection includes the best of both the worlds. Being stylishly understated, the collection offers an elegant take on Rado’s distinctive new designs.

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