Hrithik Roshan inspires us with his new Fitness film

Actor Hrithik Roshan is the reason behind the Mi Band HRX first campaign “Start what you can’t stop”. He is a perfect example of how anyone can push his limits to achieve any goal they set for themselves. He sets the pace for the unending loop that is the pursuit of making yourself better.

Every person is on their own mission, to get stronger, to test their limits, to reach their personal goals. They may be separated by deserts or mountains, confined by beaches or jungles. But their common goal knows no borders or boundaries. It is their very ambition as humans that bring them together.

This campaign is about championing the extremes that athletes can go to push themselves the extra mile. Exercise is truly democratic, and for us, athletes could be the champion on the track or the man brisk walking down the beach. This campaign’s main motive is to promote the benefits of the MI band HRX Edition by showing all athletes with a single vision.

Sharing his experience of the short film Hrithik Roshan- Founder HRX said “In today’s fast-paced life, it definitely helps to track your moves and plan your fitness routine for the day. A lot of commitment is required while keeping up a healthy regime, therefore, a fitness tracker is the first step that can help in maintaining discipline. We are very excited about this MI – HRX Fitness film which showcases the relentless spirit- “start what you can’t stop”; where one doesn’t yield to excuses and continues on a journey to fitness to achieve the end goals”

Commenting on the creative concept, Parixit Bhattacharya, Managing Partner Creative TBWA India, said, “Mi band HRX is a fantastic partner for everyday athletes. It is a bookkeeper and cheerleader of healthy actions. We wanted a platform that would unpack a truth about fitness that has not been exposed yet. The feeling of a workout of any kind where you push yourself is unique and perhaps addictive. This is what we wanted to underline. The first story is about the journey of a single drop of sweat through the face of everyday athletes of the country pursuing various fitness regimes. The campaign begins at the turn of the year as the resolve to pursue fitness is the strongest around this time.”

Stay tuned for more Bollywood updates right here.