Fukrey Returns to come up with unique promotion strategy

The Fukrey Returns’ marketing campaign is set to break all boundaries with its quirky and unique commercials. The makers, Ritesh Sidhwani and Farhan Akhtar, will be releasing short ads for TV and digital giving the sequel a fresh look and feel. This is the first time any film in Bollywood will release ad commercials for the promotions.

The idea is to put out a series of commercials that give the viewers a peek into the world of Fukrey and its characters.

The promotional material will reflect the grain of the film in a very true sense, keeping the comedy element and character graphs in line with the first Fukrey.

The first installment of the Fukrey franchise proved to be a huge success. On public demand, the makers are back with the sequel starring Pulkit Samrat, Varun Sharma, Manjot Singh, Ali Fazal and Richa Chadha in the lead roles.

Fukrey Returns is co-produced by Farhan Akhtar and Ritesh Sindhwani under the banner of Excel Entertainment and will be directed by Mrighdeep Singh Lamba, the film is set to release on 8th December 2017.

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