Bhushan Kumar gets candid on T-Series being crowned as YT’s Most Popular Music channel
T-Series was crowned as the Most Popular Music Channel on YouTube yesterday. The channel has been viewed 7.32 billion times last year and has beaten the likes of singers like Justin Bieber.
In a recent interview, Bhushan Kumar was asked what it is like being the ‘Most Popular Channel on YouTube’ he said, “It’s a great feeling, it’s the hard work of the team and it’s the most popular and highest viewed channel in the world. It’s a kick for the team as everyone is involved in this, rest it is all about the content. Everyone is very happy and are asking for a party from me.”
He further spoke on piracy and said, “It was a very scary situation for us when the piracy started. We thought that everyone is going to buy pirated CD’s and no one will buy our cassettes. After the online revenue started we were very relieved that our industry can survive in the long run and make a good income out of it.”
The President of Digital at T-Series, Neeraj Kalyan spoke about this achievement as the Most Popular Music Channel by YouTube. “It’s exciting times for team T-Series. While the landmark achievement (first by any Indian label) is a true reward for our hard work and dedication it also brings in a lot of responsibility and pressure to stay at that position globally. We are fully geared up to meet the challenges ahead and excel in our endeavour to meet the expectations of our discerning audience worldwide.”
Truly nothing tastes sweeter than success achieved with hard work!
