Aditi Rao Hydari launches new Swatch X collection

Swatch, the Swiss watch brand is known for creating the world’s most innovative timepieces for more than 34 years, launched its new ‘Swatch x You’ collection with brand friend and Bollywood actress Aditi Rao Hydari. With the motto “Design your Own, Own your Design” the new range is a celebration of freedom, personalization, and self- expression.

Aditi Rao Hydari stated, “I am honored to be associated with Swatch watches and unveil this new and unique ‘Swatch x You’ collection. The brand has been an important catalyst in making watch industry smart and relevant. Being a watch lover myself, I feel ecstatic to be a part of this new collection and congratulate Swatch on setting a new benchmark in the watch industry.This innovative range is my personal favorite because every timepiece reiterates the philosophy of living life by my own rules”.

For the first time ever, Swatch is giving its customers a chance to design their watch, their way. With the newly customizable Swatch x You series, Swatch lovers can play a part of budding designers themselves. The collection comprises of signature timepieces created by customers in just five easy steps, giving the entire range a touch of personalization and uniqueness.

The new collection is inspired by dreams, ideas and opportunities. It offers every individual a sense of personal style that he/she can show off and pull off quite easily. Customers can create their own signature Swatch in just five easy steps. Featuring pre-designed watch heads, straps, loops and pins, the process makes watchmaking a snap.

From solid mint green to racy red stripes, no matter what the mood is, Swatch has your wrist all the time!