Shah Rukh Khan and Imtiaz Ali release the first mini-trailers of Jab Harry Met Sejal

Shah Rukh Khan, the man who has been at the forefront of many innovations in Bollywood, has once again chosen to break the clutter by releasing a set of ‘mini-trailers’ (30-second mini trailers) from his upcoming film ‘Jab Harry Met Sejal‘ ahead of the release of the trailer. The objective behind these mini trails is to introduce Harry and Sejal to the audience. These trailers will show us certain moments that the lead pair will have.

The screening of the first two mini trailers and a song teaser was held on Friday which was attended by SRK and director Imtiaz Ali along with a select group of journalists. The trailer will be release for the rest of the world on 18th of June

You can view exclusive images from that event right here:

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When SRK was questioned about the idea behind mini trailers, he said  “The whole idea of mini trails’ is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey, which gradually lead to the bigger story that would unfold in the theaters. Imtiaz has a special way of writing and shooting his scenes. Even the most simple of scenes have an underlying emotion or a subtext within them. These ‘Mini trails’ will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw the audience closer to Harry and Sejal.”

Jab Harry Met Sejal is a love story of a Punjabi boy and a Gujrati girl, which will hit theaters on August 4th!