Tangerine, the designer brand in home makeover solutions, designed a fun campaign where television celebrities came together to participate in #shadeofyou campaign as part of the IWM launch party. As part of the campaign, celebrities were asked to pick up cushions that entailed words like #charismatic, #classy, #disciplined, #artistic, #passionate, #intelligent etc. that best relates to their personality. 85 celebrities came and participated in the campaign posing and doing boomerangs with the cushion that best describes their persona.
Celebrities such as Ashish Chanchlani and Prince Narula amongst others were present to grace the event with their presence.
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