If you’re up to date with your social media news, you must have definitely seen Akshay Kumar host a Road Safety Campaign in an advertisement called, “Yeh Sadak Kya Tere Baap Ka Hai?” Yes! You heard me right. Sadak Suraksha Jeevan Raksha features brand ambassador, Akshay Kumar in a quirky campaign ad that will leave you in splits!
From brainstorming this ‘hatke’ idea, running back and forth to get approvals by the Ministry to the creation of the advertisement with Akshay Kumar, the team behind this project had put in their tears and sweat to execute this in a fashion they’ve actually visualized. Not to forget, this couldn’t have been made possible without the due and outstanding support of Mr Nitin Gadkari, Minister of Road Transport and Highways of India who actually looked into the entire idea and conceptualization personally. Sayali and her team along with Guru Bharat Dabholkar, and associates, Divya Radhakrishnan, and Kiran Vernekar, have also contributed substantially and managed to bring this unique concept for a government advertisement to life.
In a recent media interview, Sayali Kulkarni revealed, “A year back, we were approached by the Ministry to design a road safety campaign that will connect more to the youth than anybody else. They even asked us to sketch the language of the campaign in today’s youth lingo that could go on for long enough to sustain in the minds of people.”
Sayali Kulkarni and her team collaborated with Helios Media Production, filmmaker R Balki who directed the ad and his co-productions crew to crack the concept that has now created a spur on the internet. Adding further, Kulkarni said, “Collectively, we shortlisted Akshay Kumar to star in the ad because of his style and charisma. When we met Akshay, he was all in for the campaign even without any monetary gains. While he wanted the ad to be something completely different from other government ads, he also made sure that it is also equally impactful. He asked us to meet Director, R Balki and together with his crew, we managed to come up with the concept that immediately got approved by the Ministry.”
If you haven’t yet seen the ad, watch it here:
Kudos to Sayali Kulkarni and team who came up with an ad campaign that sends out such a forth-right message! The brilliantly conceptualized Campaign will not only help citizens relate to it but also make them aware of the dangers of not following road safety rules!