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Junglee Pictures’ Raazi hits Bullseye



Junglee Pictures’ Raazi hits Bullseye

After treating the audience with 2017’s sleeper hit ‘Bareilly Ki Barfi’, has given yet another hit Raazi in the first half of the year.With every film, Junglee Pictures has ensured to deliver fresh and untapped subjects Raazi being the lastest to their list. Apart from scripts that promise good content, they also bring together an interesting bouquet of talent, which can be seen in their past releases as well as the future ones.

Directed by Meghna Gulzar Raazi is garnering positive reviews from all the sectors, be it the audience or the trade analyst featuring Alia Bhatt and Vicky Kaushal, which opened last Friday in the theatres, made an impression on the first day, collecting Rs 7.53 crore at the domestic box-office despite it being a working day. Following this, thanks to strong word-of-mouth, the five-day collections (Friday to Tuesday) stand at Rs 45.34 crore. The weekend growth has been phenomenal and the hold during the weekdays seems to be rock-steady. It’s an enviable run at the box-office earning it the much-coveted ‘superhit’ tag. And for Junglee Pictures, it’s a jubilant hat-trick after Talvar and Bareilly Ki Barfi.

When most films meet their decline in the collection on a Monday, Raazi just saw a 16% decline from the first day. Devang Sampat, the India Director (strategic Initiative) for Cinepolis, asserts that strong word-of mouth played an important role in the film’s success rather than in-your-face promotion.

Trade analyst Komal Nahta points out that for a woman-centric film which was not a part of a series to open at Rs 7 crore-plus is almost historic. “And after a great opening, it took a 50 per cent jump on Saturday and a 25 per cent escalation on Sunday which is phenomenal. These numbers show that the audience has accepted the film and Alia in a big way. After seeing the trailer, I had predicted that it will do a business of around Rs 70-75 crore, but now I think it’s going to surpass that figure. Raazi has proved that content is king and Alia the queen,” Nahta states.

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