It’s said that at the end of its theatrical run, a film begins a new life on the small screen and more often than not, the feature presentation perhaps stand a very good chance of making the kind of moolah it was expected to make at the cinema halls by entertaining us in our own comfort zones.
So, without any further ado, let’s take a look at those films who proved to be a major success on the idiot box but not so much of that during the time it spent at the auditoriums.
Salman Khan’s man-child act in his Eid 2017 release wasn’t particularly appreciated by many (In fact, quite a few Bhai fans were not entirely satisfied by the Eidi either). But, clearly, the television Janta didn’t mind spending time with Salman’s Laxman Singh Bisht aka Tubelight when he sparkled up the TV screen with his goofy antics, and the fact that it got 10.26 million impressions on television is the ultimate proof of that!
Another film that did not really receive the kind of love it was expected to receive at the cinema halls during its release period was Rajkummar Rao and Kriti Kharbanda’s Shaadi Mein Zaroor Aana. The film, which was described as a snore-fest by many, gave Zee TV a boost in its viewership during its premiere on the channel and garnered a whopping total of over five million impressions.
The Zaira Wasim and Aamir Khan-starrer, unlike the films above, was quite a success during the time that the movie was being screened in theatres across the globe. But, it also proved to be a huge draw on the small screen and allegedly doubled the channel’s viewership by receiving a whopping total of 6 million impressions.
- Sanam Re
This Pulkit Samrat, Yami Gautam and Urvashi Rautela was a film that was made on a nominal budget (27 crores) and managed to bring in decent amounts of cash through the ticket counters, but, it was a different beast altogether when the film found its way to the small screen as it took on bigwigs like Ranveer Singh–Deepika Padukone’s Bajirao Mastani and even Shah Rukh Khan’s Fan by posting a staggering score of over 5.6 million impressions.
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