Apart from being on the forefront of technological innovation in the field of cinema, Zero star Shah Rukh Khan has earned the title of being the ultimate innovator for his one-of-a-kind promotional strategies for every single film that has ever had him. So, given that Zero, his first ever film with Tanu Weds Manu series director Aanand L Rai, is the biggest and the most ambitious film that he has bankrolled and been a part of till date, would he do things any differently as far as the promotional plans of the film are concerned? Well, OBVIOUSLY NOT!
Speaking about the kind of promotional strategies that Shah Rukh Khan and his team at Red Chillies are cooking up within the four walls of the office of his eponymous production house, a source was recently quoted by a reputed daily saying that, “Shah Rukh Khan will go global with Zero’s promotions. There will be city tours but it won’t be restricted to India alone. In fact, he has special plans of promoting it on an international level.”
Well, trust Shah Rukh Khan to do that. However, going global will simply not suffice. We are really curious to know as to what are his exact plans for the film, which, as per Wikipedia, is a science-fiction romantic drama film.
So, would the promotional events of Zero have a science-fiction theme? Guess only time can answer that question.
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