Ajay Devgn’s upcoming Diwali release, ‘Shivaay’, was supposed to be a joint venture between Eros International, Pen India and Ajay Devgn Films (ADF). It was believed that Eros’s involvement in the project would help the film get more screens, thanks to its impeccable track record last year with ‘Bajrangi Bhaijaan’, ‘Tanu Weds Manu Returns’ and ‘Bajirao Mastani’. But, we hear, the production-cum-distribution company has pulled out of the project.
A trade insider says, “The Lullas (Eros’ owners) were the first to come on board for the film. Pen India joined in much later. Due to cash flow issues, the production house signed a deal in partnership with Pen and ADF. ‘Shivaay’ was pegged to be a Rs 70-crore film with Eros and Pen agreeing on a 50:50 investment plan. However, during shooting, ‘Shivaay’ was scaled up so as to not compromise on the final outcome. Eros was unwilling to shell out the extra money and ultimately, bowed out of the project.”
Confirming the story, Jayantilal Gada of Pen India says, “Pen and Narendra Hirawat are now distributing the film in India while Reliance will take care of overseas distribution. Besides, the music rights no longer belong to Eros Now; it is with T-Series. I wouldn’t like to delve into why Eros is longer a part of the deal. I am just thrilled that we are on board with a project that will go down as a landmark film.”
Krishika Lulla of Eros International maintained a ‘no comments’ stance while the co-producer, director and lead actor of ‘Shivaay’, Ajay Devgn refused to comment either.