The battle of the Khans never fails to pique anyone’s interest. Whether it was the much talked about Salman’s ‘Sultan’ clash with Shah Rukh’s ‘Raees’ or who is bagging which project or the immortal debate as to who is the bigger star between the two, these superstars’ every move is scrutinized.
Now as per the BARC Reports of recent times, it seems Salman Khan clearly has the upper hand. Bhai came up trumps over SRK by a huge margin. His ‘Prem Ratan Dhan Payo’ beat ‘Dilwale’ by a huge margin. It got an impression of 2, 51, 19, 000 as compared to ‘Dilwale’s 67, 61, 000. In fact, it was not only Salman Khan but also Tiger Shroff that trounced Shah Rukh . The Tiger Shroff and Shraddha Kapoor starrer, ‘Baaghi’ got impressions of 69, 88, 000, which is higher than Shahrukh’s ‘Dilwale’.
‘Prem Ratan Dhan Payo’ was shown on February 14 and was viewed in more homes than ‘Bajrangi Bhaijaan’. The impressions of ‘Bajrangi Bhaijaan’ were 2,37,45,000. The telecast of ‘Bajrangi Bhaijaan’ on TV got a rating of 15.5, which is staggering, it had its world premiere on Star Gold. The previous highest record was held by Rajkumar Hirani’s Aamir Khan- Kareena Kapoor Khan starrer ‘3 Idiots’. It got a TRP of 10.9. In fact, the third spot is held by ‘Bodyguard’ that got 10.3. The SRK film that has the highest TRPs is 9.5.
Surprisingly, the fourth spot taken this year is by ‘Sanam Re’. The Pulkit Samrat-Yami Gautam film that was aired on Star Gold got 56, 66, 000 impressions. It is higher than ‘Neerja’, ‘Airlift’, ‘Bajirao Mastani’ and ‘Kapoor And Sons’. There is clearly a set pattern when it comes to viewing on TV. Films with hit music tend to do better than the rest. In fact, ‘Sanam Re’ has done better than ‘Fan’. The telecast of films on TV is also getting competitive for makers. One should note that only one big film is telecast on a particular weekend. Also, it is mostly Sundays and not festive holidays for films. Family films are the best bet. ‘Prem Ratan Dhan Payo’ and ‘Bajrangi Bhaijaan’ being cases in point.
Salman Khan is India’s mass hero and his films appeal to families right from the start. The superstar has a hit track record with the small screen. It would not be wrong to say that Salman Khan is the undisputed king when it comes to small screen. We cannot wait to see his latest blockbuster ‘Sultan’ on television and we are sure that the film will set new benchmarks for television ratings.