In a fairly refreshing turn of events, we have seen Pepe Jeans focusing on its Indian promotional campaigns, and, as a result of that, they have gone ahead to sign on India’s heart-throb and Aiyaary actor, Sidharth Malhotra as its FIRST Indian brand ambassador.
With this collaboration, Sidharth joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modeled for the brand over the years.
According to Pepe Jeans India Managing Director Kavindra Mishra, Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to their brand.
On Malhotra’s side of things, the actor is happy to be associated with the “cool and iconic casual wear brand”.
Check out these very cool images from the ambassador announcement event right here: